RESEARCH & SURVEYS
AMR’s staff has significant education and experience in Research & Surveys across all industries. Examples include agricultural, associations, economic development, education, financial services, food processing, government, health care, legal, manufacturing, non-profit organizations.
We will work with you to develop your goals, objectives, and the research and survey methodology. We will work with you to improve your organization’s effectiveness and avoid duplication of efforts. The opinions, facts, and differentiating factors which set you apart from the competition will be discovered.
Since 1983, AMR has been providing clients with user-friendly and useful research and survey results. AMR can assist you with:
- Market Research Surveys and Analysis
- Image and Brand Development Awareness
- Customer/Client/Prospect Satisfaction Research & Surveys
- Audience Attitudes and Awareness Assessments
- Sales and Marketing Potential Assessments
- Employee Climate Research and Surveys
- User Surveys and Needs Assessments
- Communications, Human Resources, and Safety Audits/Surveys
- Mission Effectiveness Assessments
- Diversity Research and Surveys
- Focus Group Projects
- Usability Testing
QUALITATIVE AND QUANTITATIVE RESEARCH AND SURVEYS
AMR provides both quantitative and qualitative research and surveys and works quickly and accurately. AMR customizes your research and surveys making them value-added. AMR provides quality data, information, and insights for making decisions.
There are two types of research – Qualitative and Quantitative. What are the differences between them?
Qualitative Research and Surveys help explain opinions, motivations, trends, understandings, and insights into problems. Qualitative data collection methods are generally unstructured or semi-structured and include focus groups, group discussions, one-one-one interviews and observations. Respondents are selected to meet quotas and sample sizes are small. Qualitative Research and Surveys often helps hypotheses to be developed and used in Quantitative Research and Surveys.
Quantitative Research and Surveys generate quantitative numerical data and usable statistics. Attitudes, opinions and other defined variables are used to generate results from a larger sample population than Qualitative Research and Surveys. Data collection methods are more structured than qualitative methods.
Quantitative data collection instruments include a variety of survey forms and methods as well as face-to-face interviews, telephone interviews, attitudinal studies, systematic observations and polls of various types.
QUALITATIVE RESEARCH AND SURVEYS
AMR offers extensive experience in qualitative research and surveys– focus groups, one-on-one personal interviews, and mystery shopping.
- Plan Study Group Process & Procedures
- Develop Questions
- Determine Sample Selection
- Determine Process Needs: Facility; Audio-Visual Equip. ; Facility Transcription
- Provide Screener/Interviewer
- Provide Recruitment if Needed
- Provide Expert Moderation
- Conduct Research
- Submit Executive Reports
- Submit Recommendations
QUANTITATIVE RESEARCH AND SURVEYS
You will receive quality, user-friendly and useful research results. You will receive the information you need to make your business decisions beginning with expert research and design all the way through to recommendations.
AMR will work with you to ask key questions and provide the appropriate statistical data to accurately measure attitudes, opinions, habits, advertising awareness, image and perceptions, customer needs, and other defined data. Our ability to get the data and analyze the research results for important information continually meets and exceeds our clients’ expectations.
AMR will customize each quantitative research and survey project, providing you with the highest level of confidence in your decisions.
Quantitative Research and Survey services include:
- Plan the Research and Survey Project
- Develop Questionnaire and Testing Form(s)
- Conduct Self-Assessment (Pilot)
- Select and Conduct Random Sampling
- Analyze and Organize Important Documentation
- Implement the Survey/Questionnaire
- Gather Data
- Enter Data
- Conduct Data Processing and Statistical Analysis
- Interpret Results of Statistical Analysis
- Prepare Key Findings and Executive Summary Reports
- Prepare Recommendations
- Present Reports
- Follow-up as needed